Role Overview :
As SM/DGM – Integrated Marketing for Nykaa’s Beauty Team, you will lead the strategy, execution, and performance of high-impact, cross-channel campaigns aimed at accelerating brand growth and customer engagement. This includes delivering AOP-aligned brand marketing programs for Nykaa and other IPs.
This role demands deep collaboration across functions and external partners, with a solid focus on strategic planning, executional excellence, team leadership, and measurable impact across organic and paid channels.
Key Responsibilities :
1. Cross-Channel Campaign Leadership
• Own end-to-end planning and delivery of flagship marketing campaigns and IPs in line with AOP.
• Create opportunities for brand partners: model investment, pricing, ROI, and value-add.
• Manage full-stack campaign execution: brief, content planning, media mix, performance, and post-campaign analysis.
• Ensure consistency and impact across organic and paid channels.
2. Channel Growth & Performance Marketing
• Drive performance of upper funnel and conversion metrics across web and app.
• Set targets and strategies to scale organic and paid growth.
• Align with digital performance teams to ensure integrated execution.
3. Stakeholder Management & Strategic Alignment
• Build structured processes to gain inputs and insights from:
• Internal: Category, Brand, Owned Brands, CRM, CLM, Onsite, Performance teams.
• External: Brand partners and agency collaborators.
• Proactively share campaign performance reports (targets vs. actuals).
• Build and own the team prioritisation matrix based on business impact and resource planning.
4. Vendor & Partner Management
• Manage all external creative and media agencies involved in campaign delivery (e.g. Young Gun, WLD, RepIndia).
• Drive timelines, reviews, and alignment to campaign KPIs.
• Build a review rhythm with all external partners to ensure timely delivery and feedback.
5. Team Leadership & Development
• Lead and mentor a high-performing
📌 Deputy General Manager (Mumbai)
🏢 Nykaa
📍 Mumbai