Key Responsibilities

• Responsible for Store wise assortment planning, allocations & replenishment of stocks.
• Responsible for developing the right merchandise at the right place at the right time with right quantity
• Monitoring the Open to buy & the quality of assortment width and depth through regular weekly & fortnightly analysis.
• Ensure availability of core range at any given time in all the COCO / COFO stores.
• Analyzing consumer buying patterns on previous season’s performance and taking corrective action related to KPIs.
• Driving business growth of brand with robust product assortment, Competition and consumer analytics
• Seasonal store visits in respective markets to gather qualitative feedback from the stores
• Driving better sell-outs by aligning marketing and sales on Merchandise inflow in the season
• Maintenance of sales, stock reports and conducting sell through analysis at periodic levels.




• Updating & circulating merchandise analytics & Retail KPI analytics on a weekly & monthly basis
• Collaborate with the marketing and visual merchandising team to represent and support the product sales
• Tracking the progress of weekly, monthly, quarterly and annual objectives
• Franchisee and store coordination for operational queries.

Business Need

• Increasing number of stores across COCO/COFO has led to higher workload and coordination for the merchandising function.
• Timely stock placement & monitoring is of critical nature to ensure business delivery & inventory management.
• Existing team member has availed a maternity leave and operations have been impacted in her absence.
• Merchandise management is a critical function that aids the stores to effectively focus on sales generation by providing timely stock fills.

📌 Retail Merchandiser @ Bangalore (India)
🏢 Aditya Birla Group
📍 India