Role Overview

We are looking for an experienced and creative Social Media Executive to lead the day-to-day management and growth of our social media platforms. The ideal candidate should have a solid understanding of social media strategy, content creation, audience growth and performance analytics, with the ability to translate brand objectives into engaging, platform-specific content.
The role will involve working closely with internal teams, creative partners and stakeholders to build a strong social presence, drive engagement and continuously improve content performance.

Key Responsibilities

Social Media Strategy & Management
• Weekly content shoots at university campuses across content pillars like faculty bytes, event captures, UGC content, industry expert visits etc
• Develop and execute social media strategies aligned with overall brand and business objectives.
• Manage day-to-day content across platforms, including Instagram, LinkedIn, Facebook and YouTube.
• Develop monthly content calendars based on campaigns, key moments, trends and business priorities.




• Stay updated on platform algorithms, emerging trends, formats and best practices.
• Work closely with designers, videographers, agencies and internal teams to deliver high-quality content.
• Support social media reputation management and escalation of sensitive issues when required.
• Track and analyse key social media metrics including reach, impressions, engagement, video views, follower growth, website traffic and conversions.
• Prepare monthly and campaign-level performance reports.
• Conduct competitor and industry benchmarking.
• Use insights to continuously optimise content strategy and platform performance.

Collaboration & Stakeholder Management

• On-ground management of student ambassadors and the production team to shoot weekly content
• Coordination with university students, collaborators, internal creative team and production team
• Work with internal stakeholders to understand communi

📌 Social Media Executive (Mumbai)
🏢 Emeritus
📍 Mumbai