Job Purpose

Coordinate & achieve the specified sales areas sales targets of white cement & new products in trade sales through prospecting, identifying project sites through retaining & attracting new customers, demand generation activities, product promotion activities so as to contribute in achieving the sales targets & manage overall depot operations

Job Context & Major Challenges

Job Context

Birla White is the 7th largest White Cement plant in the world and largest in India. Birla White has emerged from a single commodity premium product to a multi specialty product Organization for decorative and construction applications commanding market leadership in domestic market and catering the exports to 26 countries in 6 continents. Birla White specialty products include Wall Care Putty, Textura, Level Plast, GRC and Primer under the Construction Product Directives (CPD), Birla white Cement has been the pioneer in obtaining “CE Mark” for its products CEM I & CEM II.



All commercial specialty products of Birla White has the distinction of becoming the “India’s first Eco-Friendly product meeting the requirement of Indian Green Building Council (IGBC) rating system for green Building Construction.

Birla White is a strategic business unit with growth plans at diversified locations. This is a standalone profit centre, in which operations and marketing both for domestic as well as overseas market is centralized and integral part of SBU. In addition to White Cement, the product portfolio includes Wall Care Putty, Level Plast, Textura and Primer. The business is growing at a CAGR of 23% on revenue since 2001-02

Wall Care Putty started in 2002 with meager size of 5000 MT per annum is now grown to 6.26 lac MT in financial year 2015 with the commissioning of recent location of green field Katni plant.

In order to serve our customer well in time and to avoid the situation of stock outs, we are strengthening our logistic plans and also building split packaging facilities at str

📌 Area Sales Head-Agra (India)
🏢 UltraTech Cement
📍 India