Percept Live is seeking an experienced and creative Marketing Professional for Live Events and lead the marketing strategy, planning, and execution for our portfolio of live experiences. This individual will be responsible for driving brand visibility, ticket sales, sponsorship ROI, and community engagement for large-scale events, festivals, exhibitions, and activations.

Key Responsibilities:
Strategic Planning & Alliance
• Develop and implement 360° marketing strategies for live events across digital, social, traditional media, PR, and partnerships.
• Set transparent KPIs for awareness, audience acquisition, engagement, and ROI.
• Collaborate with sales, production, and creative teams to align marketing strategies with business goals.
• Strategize and approve key media partnerships and alliances to align with overall marketing goals.
• Oversee negotiations or work closely with the team handling partnerships.
• Maintain high-level relationships with major media partners.

Campaign Management
• Lead end-to-end campaign development—from concept to execution and post-event analysis.




• Design go-to-market (GTM) plans including timelines, budgets, messaging, and media strategy.
• Oversee the production of campaign assets such as video, creative content, event promos, and print materials.
• Developed campaign insights and post-evaluation reports for continuous improvement and stakeholder reporting.

Digital & Performance Marketing
• Drive paid media strategies across platforms (Meta, Google, YouTube, TikTok, programmatic, etc.).
• Optimize campaigns for ticket conversions, lead generation, and audience engagement.
• Leverage data insights for A/B testing, customer segmentation, and personalization.

Partnerships & PR
• Build relationships with media outlets, influencers, and cultural tastemakers.
• Manage public relations, media coverage, and thought leadership for high-impact visibility.
• Co-create marketing deliverables with event sponsors and brand partners.

Team Leadersh

📌 Marketing Manager (Mumbai)
🏢 Percept
📍 Mumbai