About the Role We are seeking a highly motivated and data-driven User Acquisition Specialist to join
campaign conceptualization to in-depth performance analysis — with the goal of
acquiring high-quality users at scale and maximizing long-term ROI.
and creative collaboration, making it ideal for someone passionate about scaling
mobile games in the competitive social and hypercasual space.

Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram),
Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad
networks/DSPs.
 Manage daily campaign performance, adjusting bids, budgets, targeting, and
creatives to hit CAC, LTV, and ROI goals.
 Implement structured A/B tests for campaigns, audiences, and creatives.
 Ensure accurate event configuration and tracking across ad platforms
Analyze campaign and cohort-level data from ad platforms and MMPs to identify
trends, opportunities, and risks.
 Calculate breakeven points and model projected LTV/ROI by user cohorts.
 Build dashboards and performance reports in tools such as Looker Studio,
Tableau, or Power BI.




 Develop and execute a full-funnel UA strategy that integrates acquisition,
Collaborate with CRM and product teams to connect UA with retention and
Creative
 Collaborate with the creative team to brief, conceptualize, and test ad
creatives (video, playables, static, UGC-style).
 Design and run creative test campaigns with structured methodologies to
Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR,
and translate findings into actionable creative insights.
 Build data-driven audience categories and ensure visual assets + ad
Establish creative refresh cycles and rotation strategies to combat ad fatigue.
 Share business-aligned creative insights with stakeholders, linking creative
Collaboration & Operations
 Act as the primary liaison with ad networks, agencies, and internal cross-
functional teams (Analytics, Engineering, Product, Creative).
 Lead the day-to-day cam

📌 M&A Specialist (Kochi)
🏢 Ruby Seven Studios
📍 Kochi