Job Description Summary:

Job Description Summary:
The Coca-Cola Company, an iconic brand known around the globe, is on the hunt for a strategic Consultant, Marketing - Strategic Partnership Sports and Music. This role is at the heart of our marketing strategy, focusing on cultivating and managing relationships that transcend traditional sales channels. The Consultant will play a crucial part in harnessing partnerships across various passion points like sports, music, live experiences, licensing and culture marketing to meet our ambitious strategic objectives.

Strategic Intent:
- The EPICS team is responsible for identifying, creating, amplifying, and scaling compelling passion points and brand assets that support category and business objectives.
- The Consultant, Sports & Music Partnerships will support the implementation and activation of key partnerships including ICC, IPL, Coke Studio Bharat, celebrity-led programs, and other strategic marketing platforms. The role will also support selected global sports partnerships and operations initiatives, including FIFA, the Olympic Games,



and other major sporting events, ensuring flawless execution of contractual rights and brand activations.
- This role requires extensive collaboration across Host OUs, Host Markets, Host Cities, bottlers, customer teams, category teams, and enterprise functions to deliver integrated and effective partnership programs.

Key Responsibilities
• Support the planning and execution of sports, music, entertainment, and culture partnerships aligned with brand and business objectives.
• Manage day-to-day coordination with external partners including agencies, sports bodies, music platforms, talent representatives, and event organizers.
• Help deliver integrated activation plans across consumer touchpoints, including experiential, digital, customer, and retail channels.
• Coordinate cross-functional teams including IMX, CCTM, Sparkling, Nutrition, Hydration, Emerging Categories, PACS, Legal, Fi

📌 Consultant, Marketing (Gurugram)
🏢 Coca-Cola
📍 Gurugram