The Manager - Branding & Communication will lead efforts to enhance the institution's National Institutional Ranking Framework (NIRF) perception and bolster overall brand visibility through targeted stakeholder engagement and communication strategies.

Key Responsibilities:

NIRF Perception Enhancement:
Strategic Stakeholder Engagement: Build relationships with academic peers, alumni, industry representatives, students, and regulatory bodies.
Engagement Programs: Organize alumni events, speaker series, and industry collaborations to strengthen the institution’s profile.
Perception Metrics & Reporting: Track NIRF perception scores, conduct surveys, and provide progress reports to leadership.

Branding & Communication Support:
Digital & Social Media Strategy: Create and manage digital content across platforms to emphasize faculty research, alumni achievements, and industry partnerships. Engage with relevant influencers and educational media to reinforce the institution’s standing.
Event Branding & Coordination: Lead branding efforts for major academic and industry events,



ensuring all event materials and communications reflect NIRF-oriented objectives and bolster institutional reputation.
Internal Communications Alignment: Provide essential updates and quarterly reports on branding and NIRF initiatives, fostering a unified approach across departments toward institutional goals.

APPLY @ https://psgsonscharities.freshteam.com/jobs

Skills & Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s preferred).
- At least 5 years of experience in branding, communications, or stakeholder engagement within the education sector or a related field.
- Solid understanding of NIRF or other higher education ranking frameworks, along with experience in perception-building activities.
- Proficiency in digital marketing, content management systems, and social media analytics.
- Demonstrated ability to create and manage stakehol

📌 Manager - Branding & Communication (Coimbatore)
🏢 PSG & Sons' Charities
📍 Coimbatore