Role Purpose

Bajaj Auto is looking for a commercially minded, culturally fluent leader to own the European business end-to-end — sales performance, dealer network health, and brand positioning across the region's most significant premium motorcycle markets. This is a mid to senior, hands-on regional leadership role for someone equally comfortable in a dealer showroom in Barcelona, a distributor negotiation in Milan, or a brand strategy session in Paris — someone who treats each market's cultural and commercial differences as a lever, not a complication.

Key Responsibilities

International Sales Strategy & Market Development
- Develop and execute the sales strategy for Europe, with Spain, France and Italy as core markets.
- Identify new market opportunities and drive business growth across assigned territories.
- Build market-specific plans grounded in customer behaviour, product positioning competitive dynamics and regional nuances.

Agency & Distributor Business Guidance
- Manage and direct regional agencies for PR, brand and activations,



ensuring consistent execution against brand strategy.
- Guide distributors across Western and Southern Europe on business process and operating standards and collaborate with them on growth planning.

Dealer & Partner Management
- Build and manage relationships with dealers, distributors and business partners across the region.
- Drive dealer performance through structured engagement, joint sales planning and market activation.
- Ensure dealer and partner activity stays aligned with brand standards and the intended customer experience.

Brand Positioning & Market Understanding
- Partner closely with brand and marketing teams to reinforce premium positioning across markets.
- Understand rider motivations and lifestyle segments, which differ meaningfully between Southern and Western Europe.
- Translate brand philosophy into market-specific sales opportunities, including differentiated propositions such as touring versus travel use c

📌 Mgr (Sales Europe - Ebu) (India)
🏢 Bajaj Auto
📍 India