Retention Marketing Lead

Lifecycle
and CRM

Reports to: VP Marketing

Location: Delhi NCR
(in office)

Team: you will shape and lead the retention
function

Experience: 5+ years

Compensation: Competitive,
commensurate with experience

About Dentalkart

Dentalkart is India's leading
online dental marketplace. We supply the dentists, clinics, and labs that run
the country's oral healthcare, from single-chair practices to multi-clinic
groups, alongside a fast-growing base of everyday consumers. Waldent, our own
brand, sits inside the catalog. Because dental practices reorder on a
predictable cycle, the right merchandising, retention, and category decisions
compound month after month. We are building a new, owner-led marketing
structure, and this is one of five leadership seats in it.

Why this role exists

Dental practices reorder on a
cycle, which makes retention the economic engine of this business, not
acquisition. You own the second purchase, the tenth purchase, and everything
that keeps a customer buying. This seat exists because lifetime value is where
the margin lives,



and it has been under-owned until now.

What you own

• Customer lifetime value and the LTV-to-CAC ratio

• Repeat purchase rate and retention across cohorts

• The full customer journey and the lifecycle
communication behind it: onboarding, replenishment, reactivation, win-back

• Nudges that recover customers dropping at any funnel
stage, in-app and across channels

What you will do

• Build lifecycle journeys in MoEngage across email
(Kasplo), WhatsApp and RCS (Onextel), SMS (Gupshup), and push, mapped to where
each customer sits in their buying cycle

• Segment customers (RFM, category, practice type, B2B
versus consumer) and run targeted retention and replenishment programmes

• Locate the funnel drop-off points and deploy nudges
that recover them, measured by recovered revenue

• Build and own a reactivation and win-back engine for
lapsed buyers

• Stand up the retention metric stack (cohort

📌 Retention Marketing Lead (Chhatarpur)
🏢 VASA DENTICITY
📍 Chhatarpur