Overview: This role requires a blend of strategic thinking, creative vision, and analytical prowess to drive impactful performance marketing campaigns that align with the organisational objectives.

Roles and Responsibilities:
- Campaign Planning and Execution: Collaborate with cross-functional teams to conceptualize, plan, and execute performance marketing campaigns that drive brand awareness, engagement, and conversion.
- Budget Management: Oversee and manage the allocation and optimization of digital marketing budgets to maximize ROI across channels and campaigns.
- Performance Tracking and Analysis: Utilize analytics tools to monitor the performance of digital marketing campaigns, analyse key metrics, and derive actionable insights to improve campaign effectiveness.
- Develop Performance Marketing Strategy: Lead the development of comprehensive performance marketing strategies aligned with the overall business objectives, spread across digital marketing channels.
- Stakeholder Communication: Regularly communicate marketing strategies, performance updates,



and insights to senior management and other stakeholders, fostering alignment and support for digital initiatives.
- Integrations: Experience in integrating Google Ads API, Meta API, etc. with CRM systems to synchronize data and audiences, automate campaign management, optimize bidding strategies, and enable closed-loop reporting for enhanced targeting, efficiency, and ROI.
- Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, and incorporate cutting-edge strategies to maintain a competitive edge in the market.
- Brand Management: Ensure consistency in brand messaging and positioning across all digital marketing channels, maintaining brand integrity and enhancing brand perception.
- Partnership Management: Cultivate and manage relationships with external partners, agencies, and vendors to support performance marketing initiatives and expand

📌 Performance Marketing (Navi Mumbai)
🏢 Prop Solutions4U
📍 Navi Mumbai