We are seeking a talented and experienced Digital Marketing Specialist with a focus on Search Engine
Optimization (SEO) and Social Media Optimization (SMO). The ideal candidate will be responsible for
developing and implementing effective digital marketing strategies to drive online visibility,
engagement, and lead generation. This role requires a deep understanding of SEO and SMO best
practices, as well as a creative mindset to enhance brand presence across various digital channels.
Responsibilities:
SEO Strategy and Execution:
Conduct thorough keyword research to identify opportunities for organic growth.
Implement on-page and off-page SEO best practices to improve website rankings.
Monitor and analyze website performance using SEO tools and analytics.
Content Optimization:
Collaborate with content creators to ensure SEO-friendly content production.
Optimize existing content for search engines and user experience.
Develop and execute strategies for link building and content promotion.
Social Media Optimization (SMO):
Develop and implement SMO strategies to enhance brand visibility on social media platforms.
Create and manage social media profiles, ensuring consistency with brand messaging.
Monitor social media trends and adjust strategies accordingly.
Analytics and Reporting:
Utilize analytics tools to track, measure, and report on key performance indicators.
Provide regular reports on SEO and SMO performance, and make data-driven recommendations.
Collaboration and Communication:
Collaborate with cross-functional teams, including content creators, designers, and developers.
Communicate SEO/SMO strategies and results to internal stakeholders.
Stay Updated on Industry Trends:
Keep abreast of industry trends, algorithm updates, and best practices in SEO and SMO.
Proactively recommend adjustments to strategies based on emerging trends.
Qualifications:
Bachelor’s degree in Market
📌 Digital Marketing Specialist (New Delhi)
🏢 Ignited Minds Edutech
📍 New Delhi
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