At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a wide-ranging and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

CRM and Insights Manager

Insights and CRM Manager
- Position Details:
- Function / Department: Marketing and Digital Innovation
- Location: India
- Position purpose:

The CRM and Insights Manager combines CRM and analytics skills to oversee the administration of the CRM system and drive analytics initiatives, ensuring data governance and quality.



This role is responsible for managing customer master data and leveraging advanced analytics and visualization tools to generate actionable insights that drive data-driven decision-making and optimize business outcomes.
- Geographical scope
- Site
- Country/Group of countries
- Region: MENA
- Global
- Major tasks and responsibilities of position:

Analytics:
- Act as a BI expert, providing actionable insights through close collaboration with sales and marketing teams.
- Utilize visualization tools to create dashboards and reports that effectively communicate data trends and insights.
- Employ AI tools and techniques to enhance insights generation and drive deeper analysis of customer data.
- Drive the implementation of customer profiling, segmentation, and targeting models, ensuring alignment with marketing strategies and monitoring execution excellence.
- Manage key projects related to advanced analytics, from descriptive to predictive and prescriptive analysis, to optimize resource allocation.
- Deliver and communicate key insights through comprehensiv

📌 CRM and Insights Manager (Hyderabad)
🏢 Bayer
📍 Hyderabad