Job Description of LinkedIn Content Strategist

Location: Indore | Full-Time

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About the Role: As a LinkedIn Content Strategist/Copywriter at Creativefuel, you will be the brain and voice behind our presence on LinkedIn. You’ll shape how we show up, what we say, and how we say it, building a distinct tonality that’s both credible and creatively bold. From reactive content to founder thought-leadership to IP storytelling, you'll work on narratives that demand attention and respect from industry peers and brands alike.

Key Responsibilities:

Strategy + Planning:
- Develop and maintain a monthly content calendar that includes brand storytelling, team culture, case studies, trending industry takes, and LinkedIn-specific IPs
- Identify new and enhance existing content themes and communication pillars aligned with Creativefuel’s tone and offerings (entertainment, brand campaigns, viral content, etc.)
- Collaborate with design and video teams to ensure posts are visually thumb-stopping and format-optimised

Writing + Execution:
- Write crisp, clever,



sometimes edgy but always insight-driven copy for LinkedIn, both for brand and leadership handles
- Turn internal success stories, industry trends, and agency POVs into high-performing posts
- Weave a unique voice into thought leadership posts for brands and in-house handles

Coordination & Reporting:
- Report directly to the Social Media Lead and keep them in the loop for all content planning, publishing, performance, and experimentation.
- Share weekly and monthly performance reports, insights, and learnings to optimise content direction and engagement
- Align on brand voice, platform goals, and audience evolution with the social media team

Growth + Analytics:
- Track post performance, engagement rates, and follower growth; use insights to refine tone and strategy.
- Stay ahead of LinkedIn algorithm shifts, content trends, and recent features to ensure maximum reach

Research + Inspiration:
- Keep tabs on creative, marketin

📌 LinkedIn Content Strategist (Indore)
🏢 CreativeFuel
📍 Indore