Job Description: Digital Marketing Manager
Company Name: Ecoste
Location: Shalimar Bagh
Employment Type: Full-time
Role Overview
Ecoste is seeking a highly motivated and strategic Digital Marketing Manager to lead qualified lead acquisition, optimize the buyer journey, and strengthen brand presence across digital and offline channels. This role will primarily focus on the GHB Vertical, driving impactful campaigns, trust-building initiatives, and digital innovation to accelerate sales growth and brand advocacy.
Role and Responsibility
1. Lead Generation & Campaign Management GHB Vertical
- Design and execute a minimum of 2 targeted B2B campaigns weekly (Email, WhatsApp, LinkedIn, etc.) to generate 100+ qualified builder leads per week.
- Launch and manage LinkedIn outreach campaigns (InMails, posts, connection requests, content shares) to engage high-value prospects.
- Execute paid media campaigns across Google, Instagram, and YouTube for builder-focused solutions (WPC Grille, Lamora & Metamask).
- Drive leads through CREDAI sponsorships, city chapter events,
and industry networking.
- Build strategic relationships with Top 100 Architects and secure opportunities for product presentations.
2. Lead Generation & Conversion (KPI)
- Optimize the buyer journey to shorten sales cycles.
- Develop stage-wise communication flows to move prospects customers repeat buyers brand advocates.
- Create impactful sales collaterals, offers, and MCBs (marketing communication briefs) to maximize conversions.
3. Trust Acceleration
- Produce engaging product videos to highlight current applications and innovations.
- Run Metamask YouTube & Instagram campaigns to build trust and brand credibility.
- Publish testimonials, site photos, and case study videos for cross-channel usage.
- Create coffee table books, project documentation, and magazines (3x/year) to reinforce authority in the industry.
- Launch a bi-monthly podcast with real estate developers & subject matter experts, and prod
📌 Digital Marketing Manager (Delhi)
🏢 Ecoste
📍 Delhi