Cult.fit is looking for a creative Social Media Manager – Pilates to lead content and community growth for the Pilates vertical. This role will be responsible for shaping how Cult’s Pilates brand shows up across social platforms - building awareness, driving engagement, and inspiring India’s Pilates community.

You’ll work closely with the brand, creative, and fitness teams to bring Pilates to life across video, influencer, and community-driven storytelling. This is a high-ownership role for someone who deeply understands social media culture, has a strong creative pulse, and is passionate about fitness, movement, and wellness.

What We’re Looking For
- 3-4 years of experience in social media management, content strategy, or digital marketing.
- Proven experience building and managing social media for lifestyle, wellness, or fitness brands.
- Exceptional copywriting and storytelling skills with a solid visual sense.
- Deep understanding of social platforms, algorithms, and emerging digital culture.
- Experience working with influencers, creators, and video-first formats.




- A genuine passion for fitness and wellness - ideally with familiarity or interest in Pilates is a plus.

Social Strategy & Execution
- Develop and own the social media strategy for Cult Pilates across platforms (Instagram, YouTube, X, LinkedIn, etc.).
- Create platform-specific content calendars that drive awareness and engagement.
- Plan, produce, and publish high-quality photo, video, and UGC content aligned with the brand tone of voice.

Content & Community Building
- Collaborate with trainers, studios, and members to showcase authentic Pilates stories.
- Build and nurture an engaged online community that celebrates the Pilates lifestyle.
- Drive conversations around movement, mindfulness, and wellness to position Cult as the go-to Pilates brand.

Campaigns & Collaborations
- Partner with the Brand and Creative teams to execute integrated social campaigns, launches, and challenges.
- Manage in

📌 Social Media Manager (Bengaluru)
🏢 Cult.fit
📍 Bengaluru