Business
Financial Services
Unit
Aditya Birla Finance Ltd.
Location
Pan India
Poornata Position Number of the job

Reports to: Poornata Position Number

Poornata Position Title of the job
Area Sales Manager - STSL
Reports to: Poornata Position Title
Regional Sales Manager - STSL
Function
Sales
Reports to: Function
Sales
Department
Secured Lending
Reports to: Department
Secured Lending
Designation of the Employee:
Area Sales Manager - STSL
Designation Of the Manager:
Regional Sales Manager - STSL
Date of writing/ Updation of JD
25th March 2021

1) Job Purpose: Write the purpose for which the job exists (in 2-3 lines) (Max 1325 Characters)
Responsible for building the book size for own area of coverage and developing the Secured segment with a robust, balanced portfolio in line with assigned targets; to devise & execute operational tactics for effective DSA engagement,



market share enhancement and achievement of business objectives; to work closely with Regional Sales Managers and operationalize end to end Secured lending transactions with superior product delivery while ensuring credit quality of new acquisitions

2) Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.
Figures in Rupees Crores

Dimension (FY 21)
STSL
Disbursements
50
Avg. ROI
14.50%
Fee Income
1.45%
Cross Sell
1.10%
12 MOB Front End Resolutions
95.00%

3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section ((Max 3975 Characters)
Organization Context
Aditya Birla Finance Limited ("ABFL") is a lending subsidiary of Aditya Birla Capital Limited. ABFL is registered with RBI as a Systematically Key Non-Deposit accepting Non-Banking Finance Company (NBFC). ABFL is one of the top private diversified NBFCs in India. As of 31-Dec’20, ABFL has a pan-India

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