Sales & Key Account Manager

About the Role

We're looking for a high-performance Sales & Key Account Manager to generate new business, close high-value digital marketing retainers, and grow strategic client accounts.
This is a hunter + farmer role where you'll own the journey from prospecting and qualification to pitching, negotiation, closing, retention, and account growth. You'll work closely with Performance Marketing, Content, Creative, and Strategy teams to understand client needs and sell the right digital marketing solutions.

What You'll Do

· Build and manage a self-generated pipeline of prospective clients across relevant industries, company sizes, marketing spends, and business potential.

· Identify and engage decision-makers such as Founders, CEOs, CMOs, Marketing Heads, and Business Heads.

· Generate new business through cold calling, LinkedIn prospecting, email outreach, referrals, networking, industry events, skilled networks, strategic partnerships, and account-based prospecting.

· Conduct discovery meetings to understand business objectives,



marketing performance, customer acquisition challenges, digital marketing budgets, growth targets, and existing agency relationships.

· Present customized digital marketing solutions based on client business needs.

· Prepare proposals and commercial presentations in coordination with the internal team.

· Lead commercial discussions, negotiate, and close high-value digital marketing retainers.

· Maintain an accurate and updated sales pipeline and ensure timely follow-ups throughout the sales cycle.

· Build strong relationships with key decision-makers across existing strategic accounts.

· Conduct regular account reviews and understand client business objectives beyond individual campaigns.

· Identify opportunities for upselling and cross-selling across performance marketing, content, creative, additional campaigns, and new digital channels.

· Identify churn risks early and work with internal deli

📌 Sales & Key Account Manager (Chennai)
🏢 CustomerLabs
📍 Chennai