02 Oct
|
Lubrizol
|
Mumbai
This high visibility leader will develop and drive the execution of the regional marketing strategy for Beauty & Home– a agile, innovative and consumer focused business.
The Regional Marketing Manager will be responsible for developing & executing the regional growth strategy for Beauty and Home aligned with the global strategy for each market segment:
- Establish a strong connection/relationship with the Global Beauty & Home business, marketing and technical teams, and align the global and regional strategies that have been developed to date.
- Help coordinating and executing voice of the customer interviews and pipeline previews to strategic customers
- Identify gaps in the regional portfolio and activate regional innovation initiatives that will help winning on the market place
- In conjunction with Global Beauty & Home Strategic Marketing team, refine the strategic plan for the region. Work closely with the global and regional stakeholders to ensure alignment and seamless execution.
- Provide leadership to regional sales, marketing,
and technical teams to execute key growth initiatives & projects
- Report on a monthly basis on KPIs for the regional strategic initiatives and new product sales in the region.
- Develop a comprehensive understanding of current market trends leading to product positioning and value propositions we can offer to drive profitable business growth.
- Interface across functions to facilitate and lead business initiatives that result in differentiating Lubrizol as a supplier in the Beauty and Home
- Coordinate with Promotional Marketing team to assure well planned execution and activation at regional level of the planned initiatives
Essential Job Functions
As Regional Strategic Marketing Manager, you will:
- Develop and implement the regional marketing strategy with a sense of urgency to achieve our desired target market position. Align the regional strategy with the global LLS strategy, working closely with the Global Strategic Market
📌 Regional Strategic Marketing Manager, Beauty (Mumbai)
🏢 Lubrizol
📍 Mumbai