Every career journey is personal. That's why we empower you with the tools and support to create your own success story.

Be challenged. Be heard. Be valued. Be you ... be here.

Job Summary
This Senior - Channel Execution is part of the Marketing Services organization, which enables marketing campaigns, customer communications, and customer engagement initiatives through campaign management, audience management, and channel execution. Within Marketing Services, Channel Execution builds, tests, deploys, and optimizes customer communications and digital experiences across channels.
The role applies advanced channel execution, digital marketing, and marketing technology expertise to deliver and optimize complex communications, customer journeys, and digital experiences. The role translates requirements into scalable solutions, leads execution workstreams and capability implementations, resolves complex delivery challenges, and guides less experienced associates while improving quality, efficiency, and customer experience.

Essential Job Functions




- Execute and optimize complex customer communications, journeys, and digital experiences across channels. Design advanced content, templates, personalization, decision logic, and experience variations aligned to business objectives and customer needs. Serve as a resource for complex channel execution activities. - (50%)
- Lead test-and-learn initiatives across customer communications, journeys, and digital experiences. Evaluate performance, engagement trends, testing results, and execution outcomes, then implement improvements that strengthen customer experience, channel effectiveness, operational efficiency, and business performance. - (15%)
- Partner with business, marketing, analytics, technology, creative, and execution teams to develop scalable channel solutions. Consult on campaign design, journey planning, channel use, and execution approaches while aligning business objectives, customer experience goals, and channel

📌 Senior - Channel Execution (AJO) (Bengaluru)
🏢 Bread Financial
📍 Bengaluru