Key Responsibility Area: ( Specifies Key Result Areas for the Incumbent )
o Overall responsibility for servicing clients on Analytics/Advisory and managing the analytics
team.
o Hands-on advanced knowledge of analytical techniques, advanced knowledge of SQL or other
structured language, advanced knowledge of Excel.
o Design and develop analytics products and services.
o Work closely with Clients on scorecards, advisory, and modeling.
o Develop models and use analytics for refined data capturing and analysis.
o Provide leadership to the analytics team and assist the leadership to deliver results, business goals,
and commitments.
o Perform email marketing list pulls for various campaigns including promotional, servicing, and
transactional email lists.
o Utilize T-SQL to query databases and extract relevant data for email campaigns.
o Monitor and analyze email campaign performance, providing insights and recommendations for
improvements.
o Collaborate with marketing and IT teams to ensure data accuracy and integrity.




o Develop and maintain Tableau reports for email marketing metrics and performance tracking.
o Support various special project assignments.
Eligibility Criteria: (Skill set required to do the job- Knowledge, Tools, Technical Knowledge, Certifications etc.)
o Proven track record with database languages (e.g., SQL) and statistical software (e.g., ‘R’, Python), and
visualization tools (e.g., Tableau, PowerBI, QlikView).
o Well-versed with MS Excel – advanced & VBA.
o Knowledge of advanced statistical techniques and concepts (regression, properties of distributions,
statistical tests and proper usage, etc.) and experience with applications.
o Strong T-SQL querying skills.
o Experience creating and monitoring Tableau reports.
o Experience with email marketing platforms and tools.
o Valuable to have conceptual or working knowledge of Machine Learning & AI, cloud platforms (e.g., AWS,
GCP, Azure).
BEHAVIORAL SKILLS: (Attitude, Aptitude and Abilities)
o Experience art

📌 Business Analyst (Chennai)
🏢 Quinte
📍 Chennai