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About Us

​HQMena is a leading events and exhibition
company specializing in the financial services, fintech, and trading
industries. We organize premier global events such as Forex Expo, Money Expo,
and Crypto Expo, connecting industry leaders, investors, and innovators.
At HQMena, we foster creativity, teamwork, and excellence. We offer a agile
work environment where talent is recognized, and qualified growth is
encouraged.

Job Description

We are seeking a data-driven and detail-oriented Email,
CRM & WhatsApp Marketing Executive to lead our targeted communication
strategy. This role is essential for driving attendee registrations, nurturing
leads, and maximizing engagement for our global exhibitions. You will manage
segmented email campaigns, maintain CRM accuracy, and execute high-impact
WhatsApp broadcast campaigns tailored to key audiences.

Key Responsibilities:
- Email
Marketing - Plan, write, and schedule targeted email campaigns for
audience segments (traders, IBs, investors, exhibitors).
- Build
and manage automated workflows for registrations, reminders, and




re-engagement.
- A/B
test email content, subject lines, and CTAs to optimize open and
conversion rates.
- Ensure
email design is responsive, visually appealing, and compliant with GDPR
and anti-spam regulations.
- Maintain
and segment CRM database (e.g., HubSpot, Salesforce, Zoho) by audience
behavior and registration stage.
- Coordinate
data sync between CRM, registration platforms, and lead capture systems.
- Monitor
engagement metrics (open rate, CTR, bounce rate) and use insights to
refine outreach strategies.
- Support
sales and operations teams with tailored CRM campaigns and lead tracking.
- WhatsApp
Campaign Management - Plan and execute WhatsApp broadcast campaigns via
platforms like Twilio, Interakt, WATI, or Zoko.
- Segment
recipient lists (IBs, VIPs, speakers, exhibitors) and tailor content for
high engagement.
- Create
clear, action-driven WhatsApp messages for reminders, QR cod

📌 Marketing Executive (Bengaluru)
🏢 HQMENA
📍 Bengaluru