What You will Do

Seller Acquisition & Channel Ownership

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Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.)

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Drive high-quality seller sign-ups with a focus on downstream activation and retention

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Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks

Funnel Optimization (Signup → Activation → First Success)

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Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order

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Identify and reduce drop-offs across onboarding journeys

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Work closely with product and lifecycle teams to improve conversion rates

Experimentation & Growth

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Run structured experiments across audiences, creatives, landing pages, and funnel interventions

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Identify current growth levers such as regional expansion, category-specific acquisition, and vernacular targeting

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Test and scale new channels, formats, and campaign strategies

Performance & Efficiency Management

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Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR,



CTR, CPM

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Manage budget allocation across channels to maximize incremental seller growth

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Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns

Insights & Analytics

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Analyze seller cohorts by category, geography, quality, and lifecycle stage

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Derive insights on seller behavior to improve targeting and messaging

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Build frameworks for incrementality and attribution for seller acquisition

Cross-functional Collaboration

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Partner with product, analytics, design, and category teams to align growth efforts

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Influence onboarding experience, landing pages, and communication strategy based on performance insights

What Will You Need

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3+ years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses

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Strong hands-on expertise in Meta Ads & Google Ads, along with a solid understanding of incremen

📌 Assistant Manager (Bengaluru)
🏢 Meesho
📍 Bengaluru