Content Strategist

ABOUT APPSFORBHARAT
AppsForBharat is a Series C funded faith-tech startup backed by leading investors including Fundamentum, Susquehanna Asia VC, Peak XV Partners (formerly Sequoia Capital), Elevation Capital, and BEENEXT. Our team draws talent from IITs, IIMs and other premier institutes, with deep experience scaling high-growth consumer internet startups.
Our flagship product, Sri Mandir, launched in November 2020, is the world's largest app for Hindu devotees, a digital sanctuary offering seamless access to sacred rituals, divine teachings, and a vibrant spiritual community. The app is growing 20–25% month-on-month, and content is at the heart of how we build daily habit and devotion among millions of users.
Content is at the heart of one of our flagship devotee-facing initiatives — a steady stream of devotional, scripture-rooted, and culturally resonant content that keeps devotees engaged with their faith every single day. This role is central to how that experience is planned, written, and brought to life across formats.

ROLE OVERVIEW




We are looking for a Content Strategist to ensure continuity and excellence across content planning, script writing, content strategy, and execution for one of our key devotional content initiatives. This is a high-ownership role for someone who can think like a strategist and execute like a creator — moving fluidly from planning a content calendar to writing a sharp script to overseeing the final video output.
You will work closely with Design, Product, and Growth teams to ensure our content is not only spiritually authentic and high-quality, but also optimised for engagement, discovery, and habit formation. Fluency in Hindi is mandatory, as a majority of scripting, storytelling, and devotee communication happens in Hindi.

KEY RESPONSIBILITIES
Script & Copywriting
- Write compelling, culturally authentic scripts and copy across formats short-form video, long-form video, in-app content, and social content.
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📌 Content Strategist (Bangalore Division)
🏢 AppsForBharat
📍 Bangalore Division