Performance Marketing (Bengaluru)

Performance Marketing (Bengaluru)

02 Oct
|
Blood
|
Bengaluru

02 Oct

Blood

Bengaluru

Location: Bangalore

Experience: 3-5+ years

Reporting to: Country Lead

Hello. We’re Blood.

Our purpose is to revolutionize periods.

Who are we?

Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).

We’re scaling fast across Asia, with our core markets in Singapore, Malaysia, Indonesia, Thailand, and our newest market, India. Selling online and across more than 7,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Why India, why now

India is the biggest period care prospect on earth and one of the least served. Most of the market still runs on skin-irritating products designed decades ago. Quick commerce (Blinkit,



Zepto, Instamart) has torn down the distribution wall that used to keep challenger brands out for years. We can now reach millions in months, instead of decades.

We've proven product-market fit across markets in Southeast Asia, and India is where we prove it at an even larger scale. You'd join at the first inning, and help write our India story together.

Who we’re looking for:

-
If hearing RoAS, CVR and CTR gets you excited

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You’re hungry for growth and believe in always iterating to produce better work

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You love analyzing numbers and taking action from your insights

As a Performance Marketing & Growth Manager at Blood, you will be responsible for planning, strategizing, and execution of paid growth campaigns to drive ad performance across Blinkit, Zepto, Instamart, and Amazon, alongside other channels and media networks.

You'll own the connective tissue between "the product is listed"

📌 Performance Marketing (Bengaluru)
🏢 Blood
📍 Bengaluru

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