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The Chief Sales Officer (CSO) will be responsible for driving sales across PAN India, developing strategies to meet
high-volume sales targets, and managing a large-scale sales force. This leadership role requires an individual with
solid experience in FMCG sales, deep market insights, and a proven track record of driving revenue growth
through strategic execution and team leadership.

Job Description

Primary Responsibilities:

Sales Strategy & Leadership:

• Develop and execute national sales strategies to meet the company’s volume and revenue targets across

multiple product categories.

• Lead the formulation and execution of sales plans, forecasts, and budgets to ensure consistent growth

and profitability.

• Establish and maintain relationships with key distributors, retailers, and other channel partners to

expand the company’s market reach.

• Ensure effective implementation of sales strategies across all regions, aligning with the company’s overall

business objectives.





• Work closely with the marketing team to ensure cohesive brand positioning, promotion campaigns, and

new product launches.

Sales Operations & Team Management:

• Oversee and manage a large-scale sales force across different regions, ensuring high performance,

motivation, and alignment with targets.

• Set sales targets, KPIs, and incentives for the sales team, continuously monitoring performance and

implementing corrective actions when necessary.

• Develop a performance-driven culture by fostering accountability, reward programs, and continuous

coaching.

• Ensure smooth sales operations by implementing the best practices for distribution management,

inventory control, and supply chain coordination.

• Drive retail execution excellence, including visual merchandising, product availability, and pricing

strategies in key retail outlets.

Revenue Growth & Market Expansion:

• Identify and capitalize on new business opportunities, including enteri

📌 Chief Sales officer (Ahmedabad)
🏢 (not disclosed)
📍 Ahmedabad