Department: Marketing
Work Timings: 10:15 AM – 7:15 PM
Working Days: 5 Days a Week — Because Great Work Doesn’t Need 6 Days
Work Mode: 100% Work from Office
Location: Andheri, Mumbai
About IIDE
IIDE is India’s leading digital business school, focused on industry-relevant education across Digital Marketing, AI, and Business.
With 12,000+ alumni, 7,200+ career outcomes through placements, and over a decade of building careers in the digital economy, IIDE offers a high-growth, entrepreneurial workplace where teams take ownership, solve real business challenges, and learn directly from industry practitioners.
About the Role
As a Performance Marketing Associate, you will support the planning, execution, optimisation, and analysis of paid digital campaigns across platforms such as Google Ads and Meta Ads.
This role is ideal for someone with hands-on performance marketing experience who enjoys working with data, experimenting with campaigns, and improving ROI through continuous optimisation.
What You’ll Do
Campaign Management
- Plan, execute, monitor,
and optimise paid campaigns across Google Ads and Meta Ads.
- Track campaign performance and make data-driven changes to improve leads, conversions, CPL, and ROI.
- Support campaign setup, audience targeting, budget allocation, and ongoing optimisation.
Performance Analysis
- Monitor key metrics including CTR, CPM, CPV, CPL, Conversion Rate, and ROI.
- Analyse campaign and funnel performance to identify opportunities for improvement.
- Prepare regular performance reports with clear insights and recommendations.
Market & Audience Research
- Research audiences, competitors, market trends, and customer behaviour.
- Identify new targeting opportunities, campaign ideas, and optimisation strategies.
- Support the development of performance marketing strategies aligned with business objectives.
Ad Copy & Creative Collaboration
- Write engaging and platform-specific ad copy while maintaining brand consistency.
- Work
📌 Performance Marketing Associate (Mumbai)
🏢 iide
📍 Mumbai