JOB DESCRIPTION
Division / Department
Sales & Marketing
ERF NO:
Position (Designation)
Field Marketing Manager
Band
P
Location
Corporate Office, Airoli
Function
Sales & Marketing
Other Specific Functions
About the Business:
A single company for all your Supply Chain Focus
Job Profile
Roles
Will be responsible for:
The role involves 60% marketing, operations (incl branding) and 40% strategic marketing
Demand creation through active lead generation (Using Tools/Processes/Technology) followed by lead qualification MQL > SQL and tracking it through its lifecycle.
The role is critical to drive improved market awareness, business growth, customer success and driving customer satisfaction.
Ensure consistency and leverage of marketing activities with annual marleting plan and budget.
Market research/reports, trend analysis, recommendations to the CEO
Competitors’ analysis
Business strategy formulation, improvise in line with the industry dynamics and monitor the execution
Act as “Executive Assistant” to the CEO
Prepare business presentations
Responsibilities
Support the GKSC strategic planning process, collaborate closely with the other functions, and align with key internal and external stakeholders.
Implement the defined go-to-market strategies and tactics for recent and existing products and services, leveraging global programs and activities.
Create installed base marketing strategies and activities to ensure customer retention, reference-ability and solution penetration.
Gather & analyze GKSC competitor information (financials, product range, value proposition & sales tactics) and use same to refine the go to market strategies and tactics for GKSC.
Maximize synergy with the global shared services teams (digital experience & innovation, product marketing & strategy and corporate communications & brand) to ensure effectiveness and efficiency.
Collaborate with the SCA marketing team on the preparation of digital campaigns to stimulate demand
📌 Field Marketing Manager (Mumbai)
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