Position Title: Communications Manager
Location: Bangalore, with travel to field locations as required
Reporting to: CEO, Vrutti

I. Background
Vrutti Livelihoods Impact Organization is dedicated to enhancing the livelihoods of marginalized communities in India through sustainable development initiatives, knowledge and transformative actions. By leveraging cutting-edge strategies and empowering local populations, Vrutti focuses on skill development, entrepreneurship support, and access to market opportunities. The organization promotes self-reliance and economic resilience, ensuring that individuals and communities can uplift themselves out of poverty. Further, with a commitment to social impact, and as a thought leader in the livelihoods space, Vrutti strives to create lasting change and improve the quality of life of vulnerable communities through knowledge creation and policy contribution.
II. Purpose of the Position
The Communications Manager is responsible for contributing to the development of a strategic communication plan that enhances the Vrutti's visibility, delivering the plan,



engaging target audiences, and supporting it's overall mission and goals.
III. Key Responsibilities
- Strategic Planning
- Contribute to the development of a comprehensive communication strategy that supports organizational objectives
- Execute the communication strategies
- Collaborate with senior leadership to align communication initiatives with organisational goals.
- Content Development
- Create, edit, and promote high-quality content for various platforms, including websites, social media, newsletters, annual reports, and press releases.
- Ensure all communications are consistent with the organization's brand, voice, and messaging.
- Ensure all communication products are backed by evidence and showcase Vrutti’s knowledge and skill in its area.
- Capacity building
- Support and guide and build capacities of the Vrutti team members in executing the communication strategies and ca

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