Join the Simira Unipath Diagnostics team as a Full Time Digital Marketing Manager on Erekrut, specializing in Digital Marketing Manager in the Healthcare industry. We are seeking talented individuals with a passion for Digital and educational qualifications ranging from 4-6 Years. Apply now on Erekrut to take the next step in your career with a leading global company.
Job Description
Job Title: Digital Marketing Manager
Location: Navi Mumbai
Experience: 3–6 years
Salary: 7 LPA
Industry: Healthcare / Diagnostics
Job Summary:
Simira Diagnostics is looking for a result-driven Digital Marketing Manager to plan, execute and optimize our online marketing efforts across all digital platforms. The candidate will be responsible for increasing brand awareness, driving patient inquiries, and improving online appointment bookings across our 12 branches in Navi Mumbai.
Key Responsibilities:
- Performance Marketing (Paid Media)
- Plan and manage Google Ads (Search, Display, YouTube, Performance Max)
- Run Meta Ads (Facebook & Instagram)
for local lead generation
- Optimize campaigns for CPL (Cost per Lead) and ROI
- Track conversions like calls, WhatsApp, and appointment forms
- SEO (Search Engine Optimization)
- Improve website ranking for keywords like:
- On-page & technical SEO
- Local SEO & Google My Business optimization for all branches
- Backlink and content strategy
- Social Media Marketing
- Manage Instagram, Facebook & YouTube
- Create healthcare awareness content (reels, posts, videos)
- Promote services like:
- Pregnancy Sonography
- Blood Tests
- Full Body Checkups
- Increase followers and engagement
- Content Marketing
- Plan blogs, videos, reels & educational posts
- Work with doctors and technicians for medical content
- Maintain brand tone & compliance with medical advertising norms
- Website & Conversion Optimization
- Improve website UX/UI
- Optimize landing pages for lead generation
- A/B testing for forms, CTA