Profile :- Area Sales Manager (ASM)

Location:Uttarakhand

Experience: 5–8 years in FMCG/Food Industry

Industry: FMCG / Food & Beverages / Spices

Job Purpose

We are looking for a high-energy Area Sales Manager to drive growth and market penetration. The

ideal candidate will be responsible for strengthening existing distribution network, appointing

new dealers, and leading a team of sales executives to ensure that our authentic spices reach every

household.

Key Responsibilities

1. Channel Sales & Distribution Management

 Oversee and optimize the primary and secondary sales through the existing

distribution network.

 Ensure product availability and visibility across all retail formats (General Trade,

Modern Trade, and Kirana stores).

 Monitor distributor health, including stock levels, credit limits, and ROI.

2. New Dealer & Distributor Appointment

 Actively identify and onboard current high-potential distributors and dealers to expand

the market footprint.

 Conduct market mapping to identify "white spaces" where the brand is

underrepresented.





 Lead the negotiation and documentation process for new channel partners.

3. Sales Strategy & Execution

 Meet and exceed monthly, quarterly, and annual sales targets.

 Implement company schemes, trade promotions, and consumer offers effectively at

the ground level.

 Analyse competitor activity (pricing, schemes, new launches) and provide actionable

insights to the management.

 Identify standard client and convert them into key accounts, focused on long-term

value, partnership, and mutual growth.

4. Field Leadership & Traveling

 Hiring of new field staff

 Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned

territory to visit retailers /distributors.

 Conduct joint field visits with Sales Executives/SRs to coach them and build strong

market relationships.

Candidate Profile

 Education: Graduate / MBA in Sales & Marketing preferred.

 Experience:

o Proven

📌 Area Sales Manager (Uttarakhand)
🏢 Skywings Advisors
📍 Uttarakhand