AI Native Digital Marketing Leader – B2B Marketing Agency

Role Overview

Blufig
is seeking an ambitious, forward-thinking Marketing Lead to
lead our digital delivery organization and pioneer our next phase of AI-driven
growth. In this high-impact executive role, you will lead a hybrid team
of human specialists and custom AI agents to deliver superior ROI for
our B2B tech clients across Account-Based Marketing (ABM), SEO/AEO, and
Performance Marketing.

You
will bridge strategic marketing leadership with cutting-edge AI
automation—building scalable, AI-agentic workflows to eliminate redundant
delivery tasks, optimizing service delivery, and driving exceptional client
retention and revenue growth.

Role Objective
- AI
& Delivery Orchestration: Lead and scale Blufig’s digital
marketing delivery by orchestrating human talent and autonomous AI agents.
- Redundant
Task Automation: Design, build, and deploy custom AI
agents to automate high-volume, operational tasks across ABM, Search, and
Paid Media.
- Client
ROI & Business Growth: Own delivery quality, account
retention, upsells,



and measurable pipeline/revenue generation for global
B2B tech clients.

Key Responsibilities

1. AI Transformation &
Process Automation
- AI
Agentic Workflows: Build, test, and deploy functional
AI agents and automated workflows (via LLM APIs, custom tools, and
automation platforms) to streamline execution across all service lines.
- Human
+ AI Team Leadership: Lead, structure, and scale a
high-performing hybrid delivery team—directing human specialists alongside
AI agents to maximize delivery velocity, accuracy, and margins.
- Operational
Efficiency: Continuous identification and
elimination of manual, repetitive agency tasks (e.g., report generation,
lead scoring verification, keyword clustering, ad copy iteration, campaign
staging).

2. Service Line Execution &
Client ROI

Account-Based Marketing (ABM)
- Lead
end-to-end multi-channel ABM programs (Outbound + Paid) for enterprise and
mid-mar

📌 AI Native Digital Marketing Lead (Bengaluru)
🏢 Blufig Digital
📍 Bengaluru