Company: Leading Indian OTT Player
Location: Noida, Uttar Pradesh
Employment Type: Full-Time
Reports To: Director – Growth

Position Summary

Our Client is looking for a Performance Marketing Manager to own day-to-day paid acquisition across Meta, Google, and programmatic channels.

The role will focus on acquiring high-quality paying subscribers who engage and return, rather than optimizing for installs alone. You will manage campaign execution, optimization, testing, analytics, and reporting with a strong focus on AI-enabled performance marketing.

Key Responsibilities

1. Paid Channel Management
- Own campaign setup, execution, optimization, targeting, bidding, and budget pacing across Meta, Google, and programmatic platforms.
- Monitor campaigns daily and proactively address underperformance or inefficient spend.
- Optimize toward CAC, ROAS, conversion, and subscriber quality, not just CPI or installs.
- Ensure accurate tracking, attribution, campaign setup, and budget utilization.
- Execute campaigns within established brand and creative guidelines.

2.



Creative Testing & Experimentation
- Plan and execute structured A/B tests across creatives, copy, audiences, and formats.
- Identify winning creatives and audiences and scale them efficiently.
- Work with Creative and Growth teams to provide actionable performance insights.
- Use AI tools and platform-native automation to increase testing speed and creative variations.
- Maintain clear hypotheses and measurable outcomes for every test.

3. Performance Analysis & Reporting
- Analyze campaign performance and translate data into transparent optimization actions.
- Track downstream metrics including paid conversion, engagement, and return-to-watch where available.
- Provide regular performance reports to the Director – Growth.
- Maintain accurate campaign documentation and performance history.
- Use AI tools for first-level analysis and reporting while applying independent judgment to optimization decisions.

4. Cross-Fu

📌 Performance Marketing Manager (Noida)
🏢 Zealant Consulting Group
📍 Noida