02 Oct
|
Catalyst Group
|
Delhi
02 Oct
Catalyst Group
Delhi
Location: Delhi (Hybrid)
Qualification: Bachelor’s or Master’s degree in Communications, Journalism, Media Studies, Marketing, Public Policy, or a related field
Experience Needed:
- Minimum 3 years of relevant experience in strategic communications, marketing and brand positioning (preferably in the development / social impact sector)
- Demonstrated experience in developing and executing communications strategies and campaigns
- Content development and thought leadership
- Writing for publications, blogs, reports, or media content
- Experience working with multi-stakeholder environments (platforms, partnerships, networks)
- Experience in end to end brand shaping communications is preferable
Key Skills
- End to end strategic communications planning and execution
- Strong writing, editing, and storytelling skills
- Research-driven approach to identify partnerships, publishing opportunities, and strategic platforms
- Brand positioning and narrative development
- Ability to translate complex work into compelling communication outputs
- Solid collaboration skills to work with cross-functional teams and creative partners
- Ability to track opportunities and manage communication pipelines
Scope of Work
1. Communications Strategy Development (20%)
- Develop annual and quarterly communications plans aligned with Upfront’s brand strategy and priorities.
- Identify priority audiences, key messages, platforms, and communication goals.
- Build a clear roadmap for campaigns, thought leadership, and visibility efforts.
- Work closely with the CEO and leadership to translate strategic priorities into communication narratives.
- Align communication plans with broader Catalyst Platform big bets and identify opportunities for cross-brand amplification.
2. Brand Positioning & Narrative Management (15%)
- Operationalise Upfront’s brand positioning across all communication outputs.
- Ensure consistency in messaging, tone, and narrative across channels and materials.
- Refine and evol
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