Job Title: Marketing Manager
Experience Required: 8-12 Years
Location: Bangalore, India
About the Role:
Company Name: ITHR Technologies Consulting LLC
We are seeking a dynamic and experienced Marketing Manager to join our team in Bangalore. The ideal candidate will have a robust background in marketing strategy, event management, and alliance management within the SAP ecosystem. This role requires a blend of strategic thinking, hands-on campaign execution, and a deep understanding of CRM platforms and marketing tools like Mailchimp.
Key Responsibilities:
1. Alliance and Partnership Management:
- Develop and nurture strategic relationships with SAP and other technology partners.
- Act as the primary liaison for SAP alliance initiatives, ensuring alignment with business goals.
- Collaborate with internal teams to leverage alliances for joint marketing opportunities.
2. Event and Roadshow Management:
- Plan, organize, and execute high-impact events, including roadshows, seminars, and webinars.
- Coordinate all aspects of event logistics, including venue selection,
vendor management, and on-site execution.
- Ensure brand visibility and lead generation through impactful event experiences.
3. Campaign Strategy and Execution:
- Develop and implement multi-channel marketing campaigns that drive engagement and generate leads.
- Leverage Mailchimp and other marketing automation tools to manage email marketing campaigns.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
4. Content and Collateral Development:
- Collaborate with content creators to develop marketing collateral, including brochures, case studies, and presentations.
- Ensure consistent messaging and branding across all materials.
5. CRM Management and Analytics:
- Utilize CRM tools to track customer interactions, manage leads, and optimize the sales funnel.
- Analyze marketing data to measure the effectiveness of campaigns and report on KPIs.