Are you ready to shape how millions of EU customers discover and engage with Prime — both on Amazon and across the digital landscape? EU Prime Marketing & Incentives Tech is seeking a Software Development Engineer II to build scalable and robust systems at the intersection of generative AI, personalization, and large-scale distributed architecture. You'll leverage GenAI and ML technologies to power Prime customer engagement across marketing channels — from onsite Amazon experiences to social media platforms spanning emerging digital channels.

This role offers the unique opportunity to start with EU-scale challenges while building solutions for worldwide impact. You'll architect cloud-native systems on AWS that drive how Prime reaches customers wherever they are, combining serverless, event-driven, and microservices patterns with AI-driven innovation. Bring your ownership mindset and passion for end-to-end delivery as you translate ML models into production systems that enhance customer experiences at massive scale.

Key job responsibilities
- Design and implement scalable,



cloud-native distributed systems using serverless architectures, event-driven patterns, and microservices on AWS to support EU Prime customer engagement across marketing channels
- Cross functional collaboration with Sciences, Data experts, business teams, Product leaders and core stores platform teams to integrate GenAI/LLM technologies and ML pipelines into production systems that drive personalized customer experiences at scale
- Participate actively in the full software development lifecycle including code reviews, architecture reviews, testing, deployment, and operational excellence activities while mentoring team members on high-quality engineering practices
- Drive technical decisions and design solutions for ambiguous, cross-functional initiatives that balance recent feature development with system reliability, performance optimization, and maintainability
- Identify and resolve root causes

📌 Software Development Engineer II, EU INTech (Bengaluru)
🏢 Amazon
📍 Bengaluru