Digital Marketing Executive (Lead Generation & SEO)
Experience- 3+ Year Of Experience
Language : Fluency in Hindi & English must
Location - Valsad
CTC - Upto 50k CTC monthly
Vacancy - 1
About the company
We are a global SaaS company providing GPS Tracking Software, Fleet Management
Solutions, Video Telematics, School Bus Monitoring, Fuel Monitoring, and other IoT-
based solutions. We serve partners and system integrators in more than 80 countries.
We are looking for a performance-driven Digital Marketing Executive who can generate
qualified B2B leads through Paid Marketing while also building long-term organic growth
through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine
Optimization).
The ideal candidate should understand contemporary search behaviour, AI-powered search
platforms, and performance marketing to drive measurable business growth.
Job Summary
The Digital Marketing Executive will be responsible for generating qualified inbound
leads through a combination of Paid Advertising and Organic Marketing.
Work Distribution
Qualified Lead Generation
SEO, AEO & GEO
Success will be measured by:
Qualified Marketing Qualified Leads (MQLs)
Cost per Lead (CPL)
Organic Traffic Growth
Keyword Rankings
AI Search Visibility
Conversion Rate
Key Responsibilities
1. Paid Lead Generation (60%)
Google Ads
Manage Search, Display, Performance Max and Remarketing campaigns.
Create high-converting landing page strategies.
Improve Quality Score and campaign performance.
Optimise campaigns to reduce CPL and increase lead quality.
Conduct A/B testing for ads and landing pages.
LinkedIn Ads
Generate B2B decision-maker leads.
Build Account-Based Marketing (ABM) campaigns.
Run Lead Gen Forms and Conversation Ads.
Target industries, job titles and countries strategically.
Meta Ads
Execute awareness, remarketing and lead generation campaigns.
Build custom and lookalike audiences.
Optimise campaign performance based on business goals.
📌 Digital Marketing Executive (Valsad)
🏢 Zigsaw
📍 Valsad