We are looking for an
experienced Adobe Journey Optimizer (AJO) Specialist to lead the design, build,
and optimization of real-time customer journeys and omni-channel campaigns. This
is a hands-on role at the heart of our marketing technology capability, sitting
within the Campaign Operations team in Coimbatore.

You will work alongside CRM,
data, and marketing teams to deliver personalized, event-driven experiences
across email, push, SMS, and in-app channels — at scale, with speed, and with
measurable business impact.

Journey
Design, Build & Execution

• Build, and manage end-to-end customer journeys in Adobe
Journey Optimizer, covering event-triggered, audience-based, and scheduled
flows.

• Configure entry conditions, decision logic, wait steps,
and exit criteria to ensure journeys are coherent, efficient, and
brand-compliant.

• Translate campaign briefs into technical journey
configurations with explicit documentation and version control.

• Own cross-channel orchestration across email, push
notifications, SMS, and in-app messaging.

Personalization
& Audience Segmentation





• Implement rules-based and AI-driven personalization
using AJO Decision Management and offer libraries.

• Build and manage audience segments via Adobe Experience
Platform (AEP) using real-time profile data and behavioral signals.

• Leverage identity resolution and unified profiles to
ensure consistent, relevant messaging across touchpoints.

Campaign
Operations & Quality Assurance

• Manage the end-to-end campaign lifecycle — from
requirements gathering and QA through to launch, monitoring, and post-campaign
analysis.

• Design and execute A/B and multivariate tests to
continuously improve messaging effectiveness.

• Proactively troubleshoot journey failures, delivery
issues, and data discrepancies; define root-cause fixes and preventive
controls.

• Maintain a campaign calendar, approval workflows, and
audit trails in line with governance standards.

Performance
Analysis & Optimization

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📌 Adobe Journey Optimizer (Coimbatore North)
🏢 DLUX TECH
📍 Coimbatore North