Role-:

To establish, scale, and manage E-commerce and Quick Commerce (Q-commerce) channels as a strategic growth vertical for the brand. This includes driving sales through platforms like Swiggy Instamart, Blinkit, Zepto, BigBasket, Amazon, and Flipkart, while developing direct-to-consumer (D2C) and modern trade digital models for sustainable business growth.

Key Responsibilities:

1. Strategy & Business Planning
- Develop and execute the Alternative Channel growth strategy aligned with company goals.
- Identify high-potential platforms, categories, and regions to expand the brand's reach.
- Define annual revenue targets, margin structures, and promotional budgets for e-

commerce and Q-commerce channels.
- Build P&L; ownership and ensure profitability.

2. Channel Development & Partnerships
- Drive relationships with leading e-commerce and quick commerce platforms.
- Negotiate listings, visibility, commercial terms, and joint marketing plans.
- Manage onboarding of new partners and ensure product catalog completeness.
- Develop partnerships for cloud retail, aggregators,



and last-mile fulfillment models.

3. D2C & Digital Expansion
- Work with marketing and IT teams to build and scale company's own D2C website/app.
- Implement digital CRM, subscription models, and loyalty programs.
- Drive performance marketing and data-driven sales conversions.

4. Assortment & Category Management
- Curate portfolio for online-exclusive SKUs and combos.
- Monitor pricing, competition, and product visibility across platforms.
- Optimize inventory and replenishment cycles for each partner channel.
- Develop differentiated packs and promotions suitable for online consumption.

5. Demand Planning & Operations
- Coordinate with Supply Chain and Production for demand forecasting and fulfillment.
- Ensure productive distribution from central warehouses to partner dark stores.
- Manage OTIF (On-Time In-Full) performance and minimize returns/damages.

6. Marketing & Visibility
- Partner wi

📌 Head -ECom & Quick Com (Bengaluru)
🏢 XpertReach
📍 Bengaluru