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What are we looking for?
Proficient in marketing tools like Google Analytics, Firebase , MMP (any one is required be it Appsflyer,Branch,Adjust, Singular etc.
Strong functional knowledge of digital marketing platforms like Google Ads, Facebook Ads , DV 360 etc.
Experience with driving high impact quantitative analysis leveraging Excel, data visualisation (Google Data looker, Tableau , Power BI), Google Sheets or other tools. Ability to query/mine large data sets, knowledge of SQL and any one of these BigQuery, Python, R is a must
Strong analytical mindset and skills, including the ability to break down complex data scenarios into easily digestible reports and deliverables. Plus, the initiative to go beyond the what and deliver insights into the "why" of various results
Knowledge around automation of data tasks be it API pulls , Data pipelines is a plus
Ability to work well in a team
Adaptable and versatile
Agility for quick learning

Roles and Responsibilities




Conduct data-driven analysis to gain actionable insights and answer critical business questions (acquisition, retention, LTV, etc.) for key clients
Monitor, optimise, and report on marketing and growth metrics and split-test results. Make recommendations based on analytics and test findings
Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure
Analyse, forecast, and build custom reports to make key performance indicators and insights available to the entire company
Manage ad-hoc reporting requests including prioritisation and delivery of reports and insights to meet stakeholders needs
In this role you would be an individual contributor and will also be leading a team of other analysts with size of 3-5 people

Qualifications:
Bachelor’s degree required, Master’s degree a plus
2+ years analytics experience; B2B marketing analytics a plus

Job Description

Designation

Senior Marketing Analyst

Key Skills

Fireb

📌 Senior Marketing Analyst (Bengaluru)
🏢 Maino.ai
📍 Bengaluru