Agency :
Havas Creative
Job Description :
Media Planner, Strategy Group
Havas Edge is seeking an experienced media planner to join the Strategy Group.
The ideal candidate will have 3+ years of experience planning television campaigns including linear and CTV, and the ideal candidate will have the following:
- Ability to balance the following when media planning: creating multi-scenario plans, GRP/CPM/audience/competitive goals, business strategy, and consumer journey
- A level of proficiency in the following media tools (including but not limited to): Nielsen Media Impact, Nielsen PAL, Nielsen Scarborough, MRI-Simmons, YouGov, ComScore, Numeris, Mintel, Statista, Guideline by SQAD, etc.
- Competence with media math and statistics including calculating GRPs, Reach and Frequency, CPPs, CPMs, and client based KPIs such as CPO & MER
- Experience working with and presenting to clients of different categories with an understanding of topline audiences and competitive within those categories
- Detail oriented with the ability to vet multiple vendor packages and determine best alignment with client goals
- Executes research and analysis to assist with various issues that arise in the execution of the tactical plan
- An original thinker with the confidence to reach out to other departments as needed, respectfully offer differing points of view, and defend media planning choices to account leaders and vendors
- Proficient in Microsoft 365
- Stays up to date on the latest news affecting our media industry
- Acts as an active member of the Strategy Group on other projects as needed
- Must exhibit professionalism and confidence in working with vendors, team members and clients
- Solid analytical skills, ability to relate results to client business objectives
- Solid quantitative understanding of media planning and buying, as well as basic knowledge of strengths and weaknesses of each media type
- Research minded with a desire to continually improve knowledge and skillset
- Se
📌 Media Planner (Chennai)
🏢 Havas
📍 Chennai