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Job Summary
The Senior Associate - Channel Execution is part of the Marketing Services organization, which enables marketing campaigns, customer communications, and customer engagement initiatives through campaign management, audience management, and channel execution. Within Marketing Services, Channel Execution builds, tests, deploys, and optimizes customer communications and digital experiences across channels.
Working independently, the role executes email communications, customer journeys, and digital experiences by configuring content, templates, offers, personalization, and decision logic. The role translates business requirements into execution-ready solutions, partners with business and technical stakeholders, resolves delivery issues, and improves execution quality, efficiency, and customer experience.

Essential Job Functions
- Independently configure, test, deploy, monitor,



and support customer communications, journeys, and digital experiences across channels. Build and maintain content, templates, offers, personalization, decision logic, and other execution components aligned to business requirements and channel standards. - (35%)
- Execute testing and optimization activities across customer communications and digital experiences. Analyze results, identify performance opportunities, troubleshoot content and delivery issues, and recommend improvements that strengthen customer experience, execution quality, and operational efficiency. - (25%)
- Partner with business and technical stakeholders to understand objectives, translate requirements into execution-ready solutions, evaluate channel considerations, coordinate delivery, and provide recommendations that support accurate and timely customer communications, journeys, and digital experiences. - (20%)
- Apply working knowledge of

📌 Senior Associate (Bengaluru)
🏢 Bread Financial
📍 Bengaluru