Location: Bangalore, India

Team: Strategy & Insights

About the Role

We are a Bangalore-based gaming studio building for global markets. As we scale our portfolio and international footprint, we are looking for a Research Lead to lead our Market, Competitor, and Consumer Intelligence function.

This is a critical leadership role embedded at the heart of the studio. You will shape how we understand players, competitors, and global market opportunities — ensuring that our creative, product, and strategic decisions are grounded in deep, actionable insight.

Key Responsibilities

Market & Consumer Intelligence
- Lead the design and execution of qualitative and quantitative research programs across key global markets (North America, Europe, APAC, etc.)
- Develop deep player understanding through segmentation, motivations research, user journey mapping, concept testing, and brand tracking
- Identify global gaming trends, genre shifts, platform opportunities, and white spaces to inform portfolio direction

Competitive Intelligence




- Build and institutionalize a structured competitor intelligence framework
- Analyze competitor titles, monetization models, go-to-market strategies, and live-ops performance
- Deliver ongoing insights on emerging studios, publishers, and ecosystem shifts

Strategic Partnership with Studio Leadership
- Partner closely with Game Directors, Product, Monetization, and Marketing teams to inform roadmap, positioning, and investment decisions
- Translate research findings into clear strategic implications and actionable recommendations
- Support greenlight decisions, current IP exploration, and market entry strategies

Team & Capability Building
- Build and lead an in-house insights capability (qualitative and quantitative)
- Establish best-in-class research processes, vendor partnerships, and data integration practices
- Combine primary research with gameplay data, performance metrics, and external market intelligence

Executive Communication
- Deliver

📌 UX Research Lead – Market, Competitor (Bengaluru)
🏢 PlaySimple Games
📍 Bengaluru