Description
As a member of Ford's Global Digital team, the Digital Analytics & Optimization Platform Architect will be responsible for designing and governing digital analytics solutions that support business growth, customer experience optimization, and data-driven decision-making.
This individual will partner with Product, Engineering, Analytics, Marketing, Privacy, and regional teams to establish scalable measurement frameworks, support experimentation and personalization initiatives, and ensure high-quality digital data across Ford's global digital ecosystem.
The ideal candidate combines deep expertise in Adobe Analytics and Adobe Target with robust technical knowledge of data collection, tagging, web analytics, experimentation, and privacy regulations.

Responsibilities
- Design and enhance scalable digital measurement frameworks across web and mobile platforms using Adobe Analytics, Adobe Target, and tag management solutions.
- Modernize analytics implementations by establishing consistent tracking, validation, and data governance standards.




- Partner with business and analytics stakeholders to ensure data collection supports KPI reporting, customer journey analysis, and actionable insights.
- Enable experimentation and personalization initiatives by implementing and measuring A/B tests, audience targeting, and success metrics.
- Define and maintain event taxonomies, data layer standards, tagging requirements, naming conventions, and implementation documentation.
- Ensure data collection practices comply with privacy regulations and consent management requirements, including GDPR and CCPA.
- Provide technical leadership through solution design, implementation reviews, troubleshooting, and best-practice guidance for cross-functional teams.

Qualifications
Required Qualifications
- Bachelor's degree in Computer Science, Information Systems, Engineering, Analytics, Data Science, or a related field, or equivalent professional experience.
- 5+ years of experience i

📌 Digital Analytics (Chennai)
🏢 Ford Motor
📍 Chennai