Job Description:

- SEO & Organic Growth

- Own and lead end-to-end SEO strategies across multiple brands and industries.

- Drive technical, on-page, off-page, content and local SEO initiatives.

- Conduct SEO audits, keyword research, competitor analysis and identify organic growth

- opportunities.

- Develop strategies focused on rankings, organic traffic, visibility, leads and revenue.

- Stay updated with search algorithm changes, evolving search behaviour and emerging areas

- such as AEO, GEO and AI-driven search.

- Work closely with content, technology, creative and account teams to deliver integrated

- SEO strategies.

- Performance Marketing

- Lead performance marketing strategies across platforms such as Google Ads, Meta and

- other relevant channels.

- Develop acquisition, lead-generation, conversion and revenue-focused campaigns.

- Oversee media planning, budgets, targeting, bidding, optimisation and performance.

- Drive improvement across key metrics including ROAS, ROI, CAC, CPL, CPA, CTR and

- conversion rates.

- Analyse campaign performance and translate data into actionable business

- recommendations.

- Ensure campaigns are continuously optimised against client objectives and commercial

- outcomes.

- Client Management & Business Development





- Act as a senior strategic point of contact for key clients and prospects.

- Understand client business objectives and translate them into relevant SEO and

- Performance Marketing solutions.

- Lead new business pitches, presentations, proposals and client meetings.

- Identify opportunities to upsell and cross-sell SEO and Performance Marketing services

- within existing accounts.

- Build strong relationships with senior client stakeholders and decision-makers.

- Lead conversations around digital growth, acquisition, ROI and overall marketing

- performance.

- Partner with the sales/BD team to identify and convert new business opportunities.

- Develop customised digital strategies and commercial proposals based on client

- requirements.

- Own revenue opportunities across the SEO and Performance Marketing verticals.

- Leadership & Team Management

- Lead, mentor and manage SEO and Performance Marketing teams.

- Set strategic direction, priorities and performance expectations for the team.

- Ensure quality, timely delivery and robust business outcomes across accounts.

- Build processes and best practices to improve efficiency and campaign performance.

- Work closely with senior leadership across digital, creative, content and client servicing

- functions.

📌 Group Head - SEO (Mumbai)
🏢 Acme Services Private
📍 Mumbai