Work Mandate: Employees will work from Bangalore office.
About the Role:
We're looking for a Lead - marketing to drive regional and category marketing for Dineout — owning end-to-end GTM planning and execution across festival campaigns, key restaurant partnerships (QSRs, preferred brands), and product-led marketing moments. This role sits at the intersection of brand, performance, and partnerships, and requires someone who can plan sharp campaigns, execute flawlessly with cross-functional teams, and constantly look for smarter (including AI-powered) ways of working.
What You'll Do:
GTM Planning & Execution (City/Festival Campaigns and New Launches)
- Own end-to-end GTM planning for city and festival campaigns and current market/region
- launches
- Activate Influencers / one of the key JBTD
- Execute marketing initiatives on time, working closely with cross-functional teams
- (brand, content, performance)
- Run post-launch analysis and optimize based on learnings
Brand Partnerships
- Build brand pitch decks
- Plan & Execute core marketing levers — influencers, offline activation, seeding, and more
- Coordinate with off-app POCs across channels to ensure consistent rollout
- Build a post-campaign analysis framework and share reports/learnings with stakeholders
Product Marketing & Product-Led Events
- Build and execute comprehensive GTM plans for product marketing moments
- Drive execution across influencers, offline, and seeding channels in collaboration with cross-functional teams
- Conduct post-launch analysis and optimize future campaigns.
📌 Lead - Marketing (Bengaluru)
🏢 Swiggy
📍 Bengaluru
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