ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.
Proposition for merchants:
D2C selling made as easy as selling on marketplaces like Amazon, Flipkart or Myntra
Why build this:
1.
India’s D2C wave has been limited to venture-funded D2C brands today
2.
The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces
3.
Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
4.
Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sell well!
Team and scale:
We’re at ~$8M ARR and had hit profitability earlier in the year. We’ve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.