Job Description Job Title - Senior Manager, B2B Paid Media Shift schedule - 5:00 PM to 2:00 AM IST (4 day WFO, 1 day WFH) Location - Kharadi, Pune The Role Hands-on paid media lead managing Search, Social, and Programmatic across Unbound IA's B2B client portfolio. Multi-client agency role — you'll run campaigns for midsize and enterprise B2B accounts simultaneously across verticals, compliance environments, and buying committee structures. Execution first, strategy second: inside platforms daily, but also owning channel mix, testing roadmaps, and client performance narratives focused on pipeline and revenue. Who You Are - Engineer by temperament. You build systems, automate reporting, and find data anomalies before the client does. - Genuinely AI-forward — you've tested AI bidding strategies, automated creative workflows, or built tooling that replaced manual processes. - Detail-obsessed: UTMs, conversion tracking, naming conventions, budget pacing. You catch the small errors before they become expensive ones. - Think in data. Pivot tables, A/B tests, and client-ready explanations — all fluent. What You'll Own Paid Search (Primary) - Set up, build, manage,



and optimize campaigns in Google Ads and Microsoft Advertising across multiple B2B accounts simultaneously. - Own keyword strategy, ad group architecture, bidding, and Quality Score optimization. - Manage Search, Display, Demand Gen, Performance Max, and YouTube where applicable. - Configure offline conversion tracking (GCLID passback to Salesforce/HubSpot) to optimize toward SQLs and pipeline. Paid Social - Set up, run full-funnel paid social on LinkedIn (primary) and Meta — firmographic targeting, ABM lists, CRM-based custom audiences. - Develop Thought Leader Ads, Document Ads, and Conversation Ads for high-touch ABM accounts. - Activate and test Reddit and Quora campaigns for niche B2B communities. Client Communication & Compliance - Weekly performance updates and monthly strategic reviews with data-backed recommendations. - Maintain campaign records and audit trails;
stay current on platform policies and privacy restrictions. Must-Have Qualifications - 5+ years hands-on paid search — B2B, multi-

📌 Paid Media Manager (Pune)
🏢 Unbound IA
📍 Pune