Role & responsibilities :
Develop and execute sales strategies to achieve sales, revenue, and distribution targets across West Bengal.
Manage sales operations, including distributors, super stockists, wholesalers, retailers, and key accounts.
Build and expand the distribution network to strengthen market coverage, product availability, and market penetration.
Lead, mentor, and motivate the sales team, including Sales Officers and field sales personnel, to achieve business targets.
Monitor sales performance, route coverage, market execution, and team productivity through regular reviews and market visits.
Identify, appoint, and manage distributors and channel partners while maintaining solid business relationships.




Conduct regular market visits and competitor analysis to identify market prospects, trends, and competitive activities.
Prepare sales forecasts, budgets, and periodic performance reports and provide regular updates to senior management.
Coordinate with Marketing, Operations, and Warehouse teams to ensure effective promotions, merchandising, stock availability, and timely deliveries.
Monitor collections, credit limits, and receivables to maintain healthy channel finances.
Drive recent market development, distribution expansion, and overall sales growth across West Bengal.

📌 Area Sales Manager Kolkata
🏢 Pintola
📍 Kolkata