Develop and execute annual category marketing and Go-To-Market (GTM) plans.
Translate customer insights and value propositions into effective market activation strategies.
Drive GTM rollout across channels through coordination with internal and external stakeholders.
Lead packaging development and refresh projects, ensuring legal and technical compliance.
Plan and execute ATL, BTL, and brand-building initiatives to support product launches.
Monitor marketing budgets, track campaign effectiveness, and optimize ROI.
Develop marketing collaterals by collaborating with agencies, vendors, and cross-functional teams.
Track competitor activities, market trends, and share key insights with stakeholders.
Drive digital marketing initiatives, including content development, website engagement, and media campaigns.
Define and monitor campaign KPIs to improve customer reach, engagement, and conversion.
Pilot and scale cutting-edge media platforms and activation programs based on performance and business impact.

📌 Marketing Manager Mumbai
🏢 UltraTech Cement
📍 Mumbai